The European Commission’s circular economy action plan of March 2020 is one of the main building blocks of the European Green Deal. The EU’s transition to a circular economy will reduce pressure on natural resources and will create sustainable growth and jobs. The action plan announced 35 actions along the entire life cycle of different product groups. It targets how products are designed, promotes circular economy processes, encourages sustainable consumption, and aims to ensure that waste is prevented and the resources used are kept in the EU economy for as long as possible.

These illustrations show Kavat’s shop and recycling centre in Sweden. The Swedish company Kavat is one of the first footwear companies to have acquired the EU Ecolabel in 2008. Kavat produces durable and high-quality shoes made of sustainable materials, with more environmentally friendly manufacturing processes. By obtaining the EU Ecolabel for around 50 of its models, Kavat has become one of the most eco-friendly footwear manufacturers in Europe. The company follows the EU Ecolabel recommendation of offering a “Repair Service” for worn-out shoes.